Portable Trade Show Display

Using a portable trade show display is essential when you're attending conventions. Depending on the facility, you will have various different options. In a typical small tradeshow 10 x 10 booth, you have various different options for layout depending on your budget.

A small portable pop up display makes sense if you have a small marketing budget. Keep in mind that one of the major costs for trade shows is the logistics for set up, tear down and transportation costs.  If you happen to be displaying your exhibits in a union city such as Las Vegas, be sure you factor in labor as well.  In union cities they make things very difficult if you want to try to do it yourself. You are simply not allowed to do anything without using their labor.   This can even be as simple as loading your tradeshow cases in and out of the freight elevators. 

The advantage to using smaller trade show pop ups displays is that you do not have to spend as much money moving the units around. Keep in mind that when you purchase a tradeshow display, you will always want to purchase the hard case.  Displays can be very fragile, easily damaged during shipping.  Make sure that your employees are trained so that they do not damage display when they are setting it up, or taking it down.  Oftentimes, people are rushing at the end of a long convention and will hastily tear things down.  You want to make sure that parts are not damage or loss during this process.

Most displays have a lightweight fiberglass layer frame which will expand. This frame is where you will gain your logo or other marketing material. Your marketing message can be printed on vinyl, or heavy paperboard and laminated. Keep in mind that your printing costs will vary depending on how many colors you choose for your banner display. If you're on a tight budget, you can also try printing your own graphics if you have a wide format printer.

Most displays have a lightweight fiberglass layer frame which will expand. This frame is where you will gain your logo or other marketing material. Your marketing message can be printed on vinyl, or heavy paperboard and laminated.  Keep in mind that your printing costs will vary depending on how many colors you choose for your banner display.  If you're on a tight budget, you can also try printing your own graphics if you have a wide format printer.

Another option is to consider purchasing a used trade show display. This can work well if you are using a generic frame. You can always reprint your own graphics. Generic used trade show displays will usually cost less on the secondary market.  If you're open-minded, you can also consider purchasing a used custom-designed booth.  This may or may not work, depending on your ideal layout. Large tradeshow display booths made for large Fortune 500 companies are usually very custom and trying to reuse it is similar to putting a round peg in a square hole. 

It is very easy to get carried away, when you're searching for displays. Typically, you will look at no less than five displays before you make your final decision.  If you do not know how many tradeshows you plan on attending in the last 12 months, your best bet is to spend as little as possible and start with small tabletop trade show displays.